Title: Trace Analytics Author: usetrace Published: 08 Otover 2026 Last modified: 08 Otover 2026 --- Search plugins ![](https://ps.w.org/trace-analytics/assets/banner-772x250.png?rev=3734490) ![](https://ps.w.org/trace-analytics/assets/icon-256x256.png?rev=3734490) # Trace Analytics By [usetrace](https://profiles.wordpress.org/usetrace/) [Download](https://downloads.wordpress.org/plugin/trace-analytics.0.2.1.zip) * [Details](https://lmo.wordpress.org/plugins/trace-analytics/#description) * [Reviews](https://lmo.wordpress.org/plugins/trace-analytics/#reviews) * [Installation](https://lmo.wordpress.org/plugins/trace-analytics/#installation) * [Development](https://lmo.wordpress.org/plugins/trace-analytics/#developers) [Support](https://wordpress.org/support/plugin/trace-analytics/) ## Description Trace follows a customer’s journey from first visit to sale and tells you which channels earned the money. This plugin does two things: * Puts the Trace tracking tag on every page, once you paste your tracking key. * Sends each paid WooCommerce order to Trace from your server: the order reference, its total, its currency, when it was paid and, if the order used a discount code, that code and the discount it gave. If the tracking tag had already given the shopper’s browser a random visitor key or request id, the order carries those too, so Trace can join it to the visit that led to it. Trace never receives a name, an email address or a phone number from this plugin. Visitors who decline cookies are counted anonymously and are never named. ### External services This plugin sends data to Trace, the analytics service at https://usetrace.io, which is what the plugin is for. It is used in two places. The tracking tag is loaded from your Trace address (https://app.usetrace.io by default) on every page, and reports page views and the events Trace measures. This happens for a visitor who has allowed analytics, in the ordinary way for an analytics tag. When a WooCommerce order is paid, your server sends Trace the order reference, the total, the currency and the time it was paid. If the order used a discount code, it also sends that code and the amount it took off. The code is one you set up in your shop. It sends nothing else: no name, no email address, no telephone number, no address and no items. The order is sent a moment after payment by a background job, not while the customer is paying, and is tried again later if Trace cannot be reached. On the checkout page, a small script reads the random visitor key and request id the tracking tag already stored in the shopper’s browser, and adds them to the order. They are random tokens, not a name or an email address, and the script stores nothing of its own. The order keeps them until it has been sent, then deletes them. Trace checks the shopper’s cookie choice before it uses either: an order from someone who has not decided waits with the rest of their visit until they do, and an order from someone who declined is never joined to them. Nothing is sent until you paste a tracking key, and turning off “Send orders from this server as well” in Settings, then Trace, stops the second of these. Trace’s terms are at https://usetrace.io/terms and its privacy notice is at https:// usetrace.io/privacy. ## Installation 1. Install and activate the plugin. 2. Go to Settings, then Trace. 3. Paste the tracking key from your site’s install page in Trace. That is all. The tag goes on every page from then on, and orders are sent as they are paid. ## FAQ ### Does this send customer details to Trace? No. An order sends its reference, its total, its currency, when it was paid and, if it used a discount code, that code and the discount it gave. If the tracking tag had already given the shopper’s browser a random visitor key or request id, it sends those too. No name, email address, telephone number or address leaves your site. ### Do I still need the tag if orders are sent from the server? Yes. The tag is how Trace follows the journey that led to the order. Sending the order from your server is what keeps the value right when a browser blocks the tag, and Trace counts an order once however many ways it hears about it. ### What if I turn the plugin off? The tag stops and no more orders are sent. Deleting the plugin removes the settings it saved, the mark it leaves on each order, and any visitor key or request id an order is still holding. Nothing already recorded in Trace is affected. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “Trace Analytics” is open source software. The following people have contributed to this plugin. Contributors * [ usetrace ](https://profiles.wordpress.org/usetrace/) [Translate “Trace Analytics” into your language.](https://translate.wordpress.org/projects/wp-plugins/trace-analytics) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/trace-analytics/), check out the [SVN repository](https://plugins.svn.wordpress.org/trace-analytics/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/trace-analytics/) by [RSS](https://plugins.trac.wordpress.org/log/trace-analytics/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 0.2.1 * The plugin directory listing has its banner and icon. No change to the plugin itself. #### 0.2.0 * An order sent from your server now joins the visit that led to it. The checkout page reads the visitor key and request id the tracking tag already stored and adds them to the order, on the classic checkout and the checkout block. The order deletes both once it has been sent. * An order from a shopper who has not yet made a cookie choice is now recorded as waiting for that choice, rather than tried again four times and logged as an error. * An order that reaches Trace with no visitor key or request id is still counted, and the log says once, by order reference, that it could not be joined to a visit. #### 0.1.0 * First release: the tracking tag, and WooCommerce orders sent from the server. ## Meta * Version **0.2.1** * Last updated **5 days ago** * Active installations **Fewer than 10** * WordPress version ** 6.0 or higher ** * Tested up to **7.1.3** * PHP version ** 7.4 or higher ** * Language * [English (US)](https://wordpress.org/plugins/trace-analytics/) * Tags * [analytics](https://lmo.wordpress.org/plugins/tags/analytics/)[attribution](https://lmo.wordpress.org/plugins/tags/attribution/) [privacy](https://lmo.wordpress.org/plugins/tags/privacy/)[woocommerce](https://lmo.wordpress.org/plugins/tags/woocommerce/) * [Advanced View](https://lmo.wordpress.org/plugins/trace-analytics/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/trace-analytics/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/trace-analytics/reviews/) ## Contributors * [ usetrace ](https://profiles.wordpress.org/usetrace/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/trace-analytics/)