Description
W2S – WooCommerce to Shopify Sync is a complete, bi-directional synchronization tool designed for store owners and developers who want to sync their catalog, maintain two platforms in parallel, or switch from WooCommerce to Shopify (and vice-versa) with minimal effort.
The plugin automates product sync, customer sync, and order sync without relying on external services. It is perfect for merchants planning to
- convert WooCommerce to Shopify,
- switch from Shopify to WooCommerce,
- migrate orders from WooCommerce to Shopify,
- or simply keep both stores updated at all times.
W2S is built for speed, accuracy, and complete control. Use it for a full store sync or keep it running continuously as a two-way integration layer between WooCommerce and Shopify.
Key Features
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Bi-Directional Sync
Sync in any direction — WooCommerce Shopify, Shopify WooCommerce, or both at the same time. You can sync data, update existing records, or maintain a continuous real-time connection. -
Real-Time & Scheduled Sync
Trigger sync ‘on-save sync’ to send all the available products in WooCommerce or Shopify or run scheduled jobs (hourly, daily, weekly, or within a custom date range). W2S can also sync only the products created within the last 24 hours. -
Sync Products, Customers & Orders
Move all essential eCommerce data such as product details, variations, images, galleries, customers, addresses, orders, fees, taxes, shipping, and more. It supports creating new records, updating existing data, and deleting removed items. -
Product Sync (WooCommerce Shopify)
Send WooCommerce products to Shopify, including titles, descriptions, SKUs, images, categories, tags, attributes, and variations. -
Product Sync (Shopify WooCommerce)
Import Shopify products into WooCommerce with all key details preserved, including product metadata and other key details. -
Order Sync (WooCommerce Shopify)
Sync WooCommerce orders to Shopify, including line items, customer details, order totals, taxes, and shipping info. -
Order Sync (Shopify WooCommerce)
Bring Shopify orders into WooCommerce while keeping the original timestamps and order identifiers intact. -
Customer Sync (WooCommerce Shopify)
Move customers from WooCommerce to Shopify with names, emails, phone numbers, addresses, and metadata. -
Customer Sync (Shopify WooCommerce)
Import Shopify customers into WooCommerce to unify your audience across platforms. -
Inventory Sync
Automatically update stock levels across both platforms so you never oversell. -
Variation & Attribute Support
Handle complex products with multiple variants, sizes, colors, and custom attributes during sync. -
Media Gallery Sync
Move all product images, thumbnails, and galleries without duplicates or missing files. -
Mandatory SKU Validation
Prevent duplicate and unmatched records with built-in SKU validation during sync. Full SKU-based matching between existing WooCommerce and Shopify records is available in W2S – WooCommerce to Shopify Sync Pro. -
Auto Field Mapping
W2S automatically maps WooCommerce fields to Shopify fields, reducing manual configuration and eliminating sync mismatches. -
Advanced Filtering System
Filter data on both platforms by category, tag, stock status, or time range. Sync only what matters. Ideal for partial migrations, publishing updates, or staging setups. -
Audit Log with CSV Export
Track every sync action with detailed timestamps, success/failure status, error messages, and entity types. You can also export the complete audit trail as a chunked CSV for reporting or debugging. -
Optimized for Large Stores
W2S fully supports pagination for products, orders, and customers, enabling smooth sync for thousands of records without timeouts or memory issues. -
Real-Time Sync or Continuous Use
Choose between sync your entire store instantly or keeping both platforms synced continuously for multichannel selling. -
Secure Local Authentication
API credentials are stored safely inside your WordPress installation. No external servers or middle layers are used. Your data stays between your two stores only. -
Easy Connect / Disconnect
Connect any WooCommerce store with any Shopify store and reset connections whenever needed. -
Unlimited Migration Volume
Move unlimited products, orders, and customers, ideal for stores with large catalogs or high sales volume.
Why Choose W2S Sync?
W2S is designed for store owners who want more than a simple import/export plugin. It’s built for real-world ecommerce workflows where accuracy, reliability, and automation matter. Instead of manually exporting CSV files, cleaning product data, or juggling multiple tools, W2S keeps WooCommerce and Shopify aligned with a single, automated sync engine. You get full control over what moves between platforms, how often it syncs, and what happens when data changes. W2S ensures your data stays in sync, updated, and error-free.
Who Is This Plugin For?
W2S is ideal for:
1. Store Owners Planning to Migrate
If you’re preparing to convert WooCommerce to Shopify or switch from Shopify to WooCommerce, W2S simplifies the entire process. You can move products, customers, and orders with full accuracy.
2. Brands Running Both WooCommerce and Shopify
Some businesses maintain a content-heavy WooCommerce website and a Shopify storefront. W2S keeps both platforms synchronized, perfect for omnichannel setups.
3. Agencies & Developers
For teams managing multiple client stores, W2S streamlines migrations and eliminates repetitive manual syncing.
4. High-Volume Stores
If you handle thousands of SKUs, frequent price changes, or large order volumes, W2S ensures data consistency using pagination, filtering, and real-time updates.
When Should You Use WooCommerce Shopify Sync?
Use W2S when you:
- Want to export products from WooCommerce to Shopify without touching CSV files
- Need a complete Shopify to WooCommerce migration
- Are testing a Shopify store before switching from WooCommerce
- Want to run Shopify as your main storefront but keep WooCommerce for content or custom functionality
- Build a staging/production workflow between the two platforms
- Need to sync only newly added products (such as “last 24 hours” updates)
- Want to maintain stock accuracy across two active stores
- Need a secure, automated way to keep orders, customers, and products
- Want a plugin that supports ongoing sync, not just one-time imports
If you’re wondering things like “Should I move from WooCommerce to Shopify?” or “How do I transfer my Shopify store to WooCommerce?”, W2S makes testing, sync, and switching simple.
How W2S Helps With Store Migration
Beyond one-time data transfer, W2S supports the full migration lifecycle:
✔ Run Stores Side-by-Side
Keep WooCommerce and Shopify aligned while you finalize your move, so inventory, pricing, and customer records stay consistent on both platforms during the transition.
✔ Avoid Data Loss
The audit log tracks every sync action, and automatic backup-before-sync plus failure alerts (new in 2.0) help you catch and correct issues before they cause overwrites or missing records.
✔ Migrate at Your Own Pace
Use one-time sync for a clean cutover, or leave scheduled/real-time sync running indefinitely if you plan to operate both stores long-term.
Authentication – How to Connect Your Stores
To begin syncing, you need to securely connect your WooCommerce and Shopify stores by generating API credentials for both platforms:
- WooCommerce: Generate Consumer Key and Secret from your WordPress admin.
- Shopify: Create a private app to get your Admin API access token.
Follow the step-by-step guide here:
Authentication Setup Guide.
Once connected, visual indicators (Green, Yellow, Red) show the status of your authentication.
Note: The credentials are stored locally in your WordPress database and are only used to authenticate API requests to your own stores. The plugin does not send any data to third-party services other than the connected WooCommerce and Shopify stores.
How It Works:
- Authentication – Connect your stores using the WooCommerce Consumer Key/Secret and Shopify Access Token. Visual indicators (green/yellow/red) guide you through connection status.
- Configure Sync Settings – Define direction (Woo SH, SH Woo, or both), choose sync frequency, and select data types (Products, Orders, Customers) with permission controls (Create, Update, Delete).
- Run & Monitor – Use the Mapping Section to verify field alignments and the Audit Log to review sync history and troubleshoot.
Whether you’re migrating your store or maintaining live synchronization, this plugin ensures reliability, transparency, and minimal manual effort. For more details refer Woo to Shopify Documentation here.
Pro Features (W2S Sync Pro)
W2S Sync – WooCommerce to Shopify Sync Pro extends the free plugin with real-time sync, advanced commerce logic, multi-store and multi-vendor support, and a full SEO migration suite. Pro requires the free W2S Sync plugin to be installed and active.
Real-Time & Multi-Store Sync
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Real-Time Webhook Sync
Product, order, customer, and inventory changes sync instantly between WooCommerce and Shopify via HMAC-verified webhooks, with queued retry processing so events aren’t lost during high traffic or brief outages. -
Dedicated Inventory Sync Engine
Bidirectional, queue-based stock sync with hourly reconciliation that automatically corrects drift between platforms, plus manual “run reconciliation now” controls. -
Multi-Store Sync
Connect and manage multiple WooCommerce and Shopify store pairings from one dashboard, each with its own sync direction, webhook configuration, and filters. -
Multi-Vendor Marketplace Support
Native support for Dokan, WCFM, and WC Vendors marketplaces, with per-vendor routing rules, vendor-scoped sync configuration, and vendor assignment monitoring. -
Migration Wizard & Conflict Resolution
Auto-detects credentials to create default store pairings, with a conflict resolution UI for SKU and product name collisions.
Commerce & Catalog Depth
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SKU-Based Matching
Matches existing products between WooCommerce and Shopify by SKU (with fallback matching and unmatched-SKU reporting) to prevent duplicate records during sync or migration. -
Bidirectional Category & Collection Sync
Categories and collections sync in both directions with preserved parent/child hierarchy, images, and duplicate-collection prevention. -
Advanced Price Rules
Apply fixed or percentage pricing adjustments per store pairing as products move between platforms, instead of syncing raw prices as-is. -
Coupon & Discount Sync
Sync WooCommerce coupons to Shopify discount codes automatically. -
Advanced Tax Management
Per-item tax rates, tax classes, and shipping tax handling for accurate order totals on both platforms. -
Subscription & Recurring Order Sync
Sync subscription products and recurring orders alongside standard catalog and order data. -
Advanced Product Type Support
Full sync support for variable, grouped, external, and bundled products, including child-item sync. -
Advanced Filtering
Filter sync by category, tag, product status, order status, payment status, stock status, customer role, or date range — ideal for partial migrations and staged rollouts.
SEO Migration Suite
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Automatic SEO Data Transfer
Pulls titles, descriptions, focus keywords, Open Graph, and Twitter metadata from Yoast SEO or Rank Math and migrates them to Shopify after product sync. -
301 Redirect Generation & Management
Automatically creates redirects from old WooCommerce URLs to new Shopify product paths, with a searchable, paginated redirect manager and CSV export. -
SEO Audit Report
Scans your catalog for missing meta titles, missing meta descriptions, duplicate slugs, and other issues before and after migration. -
Broken URL Checker
Audits URLs to catch broken links that could hurt search rankings after migration.
Support
- Priority Support
Faster, higher-priority support response for Pro users.
Check out WooCommerce to Shopify Sync Pro plugin here.
External Services
This plugin connects to the following external services to perform store synchronization between WooCommerce and Shopify:
-
WooCommerce REST API
- What: Transfers product data, orders, customer records, and store metadata.
- When: During manual syncs or scheduled syncs as configured by the user.
- Why: To import or export store data from WooCommerce based on sync settings.
- Where: WooCommerce site domain (local site where the plugin is installed).
-
Shopify Admin API (myshopify.com)
- What: Sends and receives data such as product details, orders, customers, and store configuration.
- When: When the user initiates a sync manually or via a scheduled job (hourly, daily, etc.).
- Why: To push WooCommerce data to Shopify or fetch Shopify data into WooCommerce.
- Where: The user-provided Shopify store domain (e.g.,
yourstore.myshopify.com). - Terms of Service: https://www.shopify.com/legal/terms
- Privacy Policy: https://www.shopify.com/legal/privacy
Screenshots




Installation
- Download the plugin zip.
- Go to Plugins Add New Upload Plugin in your WordPress.
- Upload and install the file.
- Activate the plugin.
- Navigate to Woo-Shopify menu in the left sidebar to configure the settings.
FAQ
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How do I migrate WooCommerce orders to Shopify?
-
Move to Config tab. Enable ‘WooCommerce to Shopify’ sync option and enable the power button for Orders. Then toggle on the Create button for it all under Sync Settings and click Save Configuration to move all existing WooCommerce orders to Shopify.
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Can I schedule a nightly sync?
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Yes choose Daily under Schedule Sync. Ensure WP-Cron is active.
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Does this support Shopify WooCommerce product sync?
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Yes. Select Shopify to WooCommerce and enable Products Create/Update/Delete.
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I’m seeing authentication errors. What should I do?
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Recheck your Consumer Key/Secret and Shopify Access Token. Then re-authorize.
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How to rollback a failed sync?
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Review the Audit Log, disable sync, resolve data issues, and rerun.
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Can I sync products based on category types?
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Yes, but this is a Pro feature. Install W2S Sync Pro to access category-based filtering and bidirectional category/collection sync.
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What’s new in version 2.0?
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Version 2.0 adds test sync, sync failure alerts, low-stock notifications, backup-before-sync, duplicate product detection, currency mismatch warnings, and a redesigned admin interface across all tabs. See the Changelog for full details.
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Will upgrading to 2.0 affect my existing sync configuration?
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No. Version 2.0 is a UI and reliability upgrade — your existing field mappings, sync schedules, and authentication remain unchanged. We recommend running a test sync after upgrading to confirm everything still connects as expected.
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Is there a limit on how many products I can sync?
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No. The free plugin supports unlimited products, orders, and customers, with pagination and batch processing built in so large catalogs sync without timeouts.
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Does W2S Sync work with WooCommerce subscriptions or variable products?
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Yes. Variable products with attributes and variations sync out of the box. Subscription and recurring order sync is available with W2S Sync Pro.
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Can I sync WooCommerce to Shopify without losing my SEO rankings?
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Basic metadata syncs with the free plugin. For full SEO preservation — including 301 redirects, canonical URLs, and an SEO audit before/after migration — W2S Sync Pro’s SEO Migration suite is built specifically for this.
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What happens if my Shopify or WooCommerce API credentials expire mid-sync?
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The plugin automatically refreshes Shopify access tokens for long-running and scheduled jobs, and retries WooCommerce REST API connections on SSL or hostname errors, so scheduled syncs are less likely to fail silently.
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Does this plugin support real-time sync, or only scheduled sync?
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The free plugin supports on-save and scheduled sync (hourly, daily, weekly, or custom). True real-time sync via Shopify and WooCommerce webhooks — for products, orders, customers, and inventory — is available with W2S Sync Pro.
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Can I test the connection before running a full migration?
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Yes. Use the built-in test sync (Reliability tab) to run a read-only check against both stores before any products, orders, or customers are created or changed.
Reviews
Contributors & Developers
“W2S Sync – WooCommerce to Shopify Sync” is open source software. The following people have contributed to this plugin.
ContributorsTranslate “W2S Sync – WooCommerce to Shopify Sync” into your language.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
2.0
- Added: Test sync tool, sync failure alerts, low-stock notifications, and optional backup before sync.
- Added: Duplicate product detection, currency mismatch warnings, sync progress bar, and last successful sync tracking.
- Added: Initial automated testing framework for core plugin behavior.
- Improved: Complete admin interface redesign across Authentication, Configuration, Mapping, Audit Log, Webhook, Multi-Store, and Pro discovery tabs.
- Improved: Tab navigation, field mapping UI, and sync validation messaging.
- Improved: Multi-Store pairing selection and audit log filtering (with W2S Sync Pro active).
- Fixed: WooCommerce authentication and credential validation issues.
- Fixed: Advanced sync filter dropdown loading on the product configuration screen.
- Fixed: Pro upgrade popup and responsive layout issues across multiple admin tabs.
- Changed: Applied WordPress Coding Standards across the full codebase.
- This is a major version release. It contains a substantial admin UI redesign and new reliability tooling; no breaking changes to existing sync configurations.
1.5.1
- Confirmed compatibility with WordPress 7.0.
- Added automatic Shopify access token refresh support for long-running syncs.
- Added pause, resume, and clear controls for large sync operations.
- Improved webhook support for faster real-time sync updates.
- Enhanced inventory sync accuracy between WooCommerce and Shopify.
- Improved large catalog product and category sync performance.
- Fixed WooCommerce to Shopify order sync issues related to fulfillment, dates, and variations.
- Enhanced Shopify to WooCommerce price and stock update reliability.
- Improved customer sync pagination, filtering, and shipping phone handling.
- Added retry and fallback handling for WooCommerce REST API SSL issues.
- Improved database performance and stability for large stores.
1.5
- Added Pro feature discovery tabs for Multi-Store, Price Rules, and AI capabilities (requires W2S Sync Pro for full functionality).
- Added migration summary dashboard for reviewing sync outcomes at a glance.
- Added SEO migration configuration UI in the product sync workflow (requires W2S Sync Pro for full migration engine).
- Improved AI usage dashboard with live API usage data and clearer reporting.
- Improved audit log presentation with enhanced filtering and status grouping.
- Improved product sync and categorization reliability during large migrations.
- Fixed fatal errors and broken tab switching caused by duplicate admin markup identifiers.
- Fixed Pro tab rendering issues that could interrupt WordPress admin functionality.
- Fixed Shopify to WooCommerce order and product sync edge cases from QA review.
- Hardened webhook and incoming request validation for sync-triggered endpoints.
1.4.1
- Added option to sync only customers who have placed at least one order.
- Added Shopify product weight unit handling during product export.
- Improved Shopify Admin API version compatibility for ongoing platform support.
- Improved Shopify authentication UI with Client ID/Secret support, OAuth flow, and automatic token mode switching.
- Improved high-volume sync operations with pause, resume, clear, and audit logging for products, categories, and customers.
- Fixed customer sync pagination in include-mode filtering.
- Fixed variable product variation creation during WooCommerce to Shopify export.
- Fixed custom field mapping errors in the mapping interface.
- Fixed UI visibility issues in License, Multi-Store, and Webhook admin tabs.
- Added database indexes for faster audit log and mapping queries on large stores.
- Remediated SQL injection vulnerabilities across sync log and mapping queries.
- Restricted debug logging to
WP_DEBUGenvironments. - Tested with WordPress 6.9.
1.4
- Added complete admin design system with redesigned Authentication, Sync Configuration, Field Mapping, and Audit Log screens.
- Added responsive layout support for tablet and mobile admin use.
- Added Pro feature badges and upgrade modals to distinguish free and premium capabilities.
- Added chunked CSV export for audit logs with enhanced status filtering.
- Added bidirectional product tag synchronization.
- Added mandatory SKU validation for product sync to prevent duplicate and unmatched records.
- Added vendor and supplier field mapping for product exports.
- Added customer role filtering for targeted customer sync.
- Improved variable product sync with attributes, variations, images, and barcode support.
- Improved WooCommerce to Shopify order sync speed with GraphQL fallback and smarter rate-limit handling.
- Improved field mapping UI with clearer product, order, and customer sections.
- Fixed WooCommerce authentication failures during initial connection.
- Fixed bidirectional product update errors affecting attribute arrays.
- Fixed mapping conflicts with Shopify reserved system fields.
- Fixed variable and grouped product price, stock, and type handling edge cases.
- Converted dynamic SQL to prepared statements across the plugin.
- Replaced legacy “migration” terminology with “sync” throughout user-facing text.
- Tested and verified with WordPress 6.9.
1.3
- Added pagination support for products, orders, and customers on large catalogs.
- Added advanced filtering by category, tag, and stock status on supported sync operations.
- Added comprehensive audit logging with searchable history.
- Improved core sync engine performance and retry behavior for long-running jobs.
- Improved order total and line-item price calculation accuracy.
- Improved customer sync pagination for high-volume stores.
- Fixed multiple image duplication issues during product gallery sync.
- Fixed variation attribute and barcode sync errors.
- Fixed order sync audit log recording gaps.
- Added sanitization and prepared statement usage in sync log list queries.
1.2
- Improved order and customer import reliability for initial store synchronization.
- Fixed orders and customers import failures on selected hosting environments.
- Fixed plugin deactivation cleanup issues.
- Fixed audit log list page filter and pagination errors.
- Parameterized sync log SQL queries with proper input sanitization.
- Standardized plugin prefix, namespace, and file naming conventions.
1.1
- General stability and bug fixes following the initial public release.
1.0.0
- Initial release with bidirectional synchronization for WooCommerce and Shopify products, orders, and customers.
- Sync Configuration dashboard with direction, frequency, and per-entity create/update/delete controls.
- Field mapping for products, orders, and customers with default mappings.
- Scheduled sync via WordPress cron (hourly, daily, weekly, and custom intervals).
- Audit log with sync history, status tracking, and CSV export.
- Secure local storage of WooCommerce and Shopify API credentials.
- Connect and disconnect workflow for store authentication.
